{"id":1100006801,"date":"2020-07-06T15:16:13","date_gmt":"2020-07-06T13:16:13","guid":{"rendered":"https:\/\/indigostg.brainsonic.com\/uncategorized\/indigo-accelere-sa-transformation-digitale-en-sappuyant-sur-opngo\/"},"modified":"2025-05-27T10:59:09","modified_gmt":"2025-05-27T08:59:09","slug":"indigo-accelere-sa-transformation-digitale-en-sappuyant-sur-opngo","status":"publish","type":"communique-de-presse","link":"https:\/\/www.group-indigo.com\/en\/press\/press-release\/indigo-accelere-sa-transformation-digitale-en-sappuyant-sur-opngo\/","title":{"rendered":"INDIGO accelerates its digital transformation with Indigo Neo"},"content":{"rendered":"<p style=\"text-align: left;\"><strong><span style=\"color: #7a7b7f;\">La D\u00e9fense (Paris), July 3, 2020.<\/span>\u00a0INDIGO, a world leader in parking and individual mobility, is making a strategic shift by putting its subsidiary Indigo Neo at the heart of its digital platform to enhance innovation and customer experience. The Group is pooling all of its technological and marketing expertise under new leadership to accelerate its digital transformation.\u00a0<\/strong><\/p>\r\n<p>In 2016, the Group spearheaded a new approach by developing Indigo Neo, the first app offering a fully digital parking experience by providing hands-free access to on- and off-street parking and putting in place contactless payment . In 2020, INDIGO transformed its subsidiary into a digital factory for all the Group\u2019s entities and business lines.<\/p>\r\n<p>A new Technology and Marketing Department will lead the strategic reinforcement by pooling the expertise of Revenue &amp; Data Management, Marketing, the Digital Factory, Customer Experience and Information Systems.<\/p>\r\n<p>This new organization will enable INDIGO to strengthen and support the development of solutions for cities and professional and private customers; it will also harness the customer knowledge of Indigo Neo, currently used by over 850,000 B2C customers. It strives to constantly innovate mobility policy in urban areas, particularly by strengthening their links with local businesses to make town centers more attractive. Furthermore, it creates a perfect match between drivers\u2019 needs and the specific features of on- and off-street parking while bearing in mind the specific constraints of each town.<\/p>\r\n<p>This new venture will also enable INDIGO to accelerate the development of partnerships by including its services in their applications (via fully updated APIs). INDIGO will thus be able to provide offers from its partners in addition to its parking services, thereby forging strong links with other local mobility services providers.<\/p>\r\n<blockquote>\r\n<h4 style=\"text-align: center;\"><span style=\"color: #b80e80;\"><strong>\u201cThe technological, marketing and digital added value is a key driver of our Group\u2019s growth. We are going to strengthen our position and accelerate our digital transformation by harnessing Indigo Neo and pooling all our expertise exclusively for the Group and our customers\u201d,<br \/><\/strong><\/span>Serge Cl\u00e9mente, CEO of INDIGO Group.<\/h4>\r\n<\/blockquote>\r\n\n\n<section class=\"gut-block gut-telechargement\" >\n\t\n\t<a href=\"https:\/\/www.group-indigo.com\/wp-content\/uploads\/2020\/07\/Press-release_digital-strategy_INDIGO-Group.pdf\"\n\t   target=\"_blank\" \t   class=\"btn-primary download\"\n\t   onclick=\"_paq.push([&quot;trackEvent&quot;,&quot;T\\u00e9l\\u00e9chargement&quot;,&quot;Clic&quot;,&quot;Press-release_digital-strategy_INDIGO-Group.pdf&quot;,{&quot;url&quot;:&quot;https:\\\/\\\/www.group-indigo.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Press-release_digital-strategy_INDIGO-Group.pdf&quot;,&quot;docName&quot;:&quot;Press-release_digital-strategy_INDIGO-Group.pdf&quot;,&quot;langue&quot;:&quot;EN&quot;}]);\"\n\t>Download the press release<\/a>\n<\/section>\n","protected":false},"featured_media":1100023849,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1100006801","communique-de-presse","type-communique-de-presse","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INDIGO accelerates its digital transformation with Indigo Neo - INDIGO Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.group-indigo.com\/en\/press\/press-release\/indigo-accelere-sa-transformation-digitale-en-sappuyant-sur-opngo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INDIGO accelerates its digital transformation with Indigo Neo - INDIGO Group\" \/>\n<meta property=\"og:description\" content=\"La D\u00e9fense (Paris), July 3, 2020.\u00a0INDIGO, a world leader in parking and individual mobility, is making a strategic shift by putting its subsidiary Indigo Neo at the heart of its digital platform to enhance innovation and customer experience. 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