La Défense (Paris), July 3, 2020. INDIGO, a world leader in parking and individual mobility, is making a strategic shift by putting its subsidiary OPnGO at the heart of its digital platform to enhance innovation and customer experience. The Group is pooling all of its technological and marketing expertise under new leadership to accelerate its digital transformation.
In 2016, the Group spearheaded a new approach by developing OPnGO, the first app offering a fully digital parking experience by providing hands-free access to on- and off-street parking and putting in place contactless payment . In 2020, INDIGO transformed its subsidiary into a digital factory for all the Group’s entities and business lines.
A new Technology and Marketing Department will lead the strategic reinforcement by pooling the expertise of Revenue & Data Management, Marketing, the Digital Factory, Customer Experience and Information Systems.
This new organization will enable INDIGO to strengthen and support the development of solutions for cities and professional and private customers; it will also harness the customer knowledge of OPnGO, currently used by over 850,000 B2C customers. It strives to constantly innovate mobility policy in urban areas, particularly by strengthening their links with local businesses to make town centers more attractive. Furthermore, it creates a perfect match between drivers’ needs and the specific features of on- and off-street parking while bearing in mind the specific constraints of each town.
This new venture will also enable INDIGO to accelerate the development of partnerships by including its services in their applications (via fully updated APIs). INDIGO will thus be able to provide offers from its partners in addition to its parking services, thereby forging strong links with other local mobility services providers.
“The technological, marketing and digital added value is a key driver of our Group’s growth. We are going to strengthen our position and accelerate our digital transformation by harnessing OPnGO and pooling all our expertise exclusively for the Group and our customers”,
Serge Clémente, CEO of INDIGO Group.